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As the media market moves from reach and frequency objectives to personalisation, relevancy and precise targeting we aim to be at the forefront of practical digital innovation. Individual and micro targeting will become more important across all media formats now and in the immediate future as consumer attention continues to fragment. As a result this will drive the need for an increased number of creative spots and campaigns to reach a consumer with the most relevant and therefore motivating message. Making segmentation, micro-segmentation, communities and personalisation key in our approach to planning but being able to offer efficient solutions to drive maximum sales volume with the lowest cost per acquisition is what differentiates ecognition digital. Over the next few years there will be significant changes from traditional advertising vehicles to search, mobile, Internet Protocol Television (IPTV), VOD and online video ads. ecognition digital will help forward thinking clients follow their audiences into new channels.
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