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It is becoming increasingly easy to measure actual viewership, engagement and response. Having accurate information greatly alters the way advertising is produced and disseminated and how it is ultimately paid for. A significant amount of advertising revenue is expected to shift from impression-based to impact-based formats within three years. Targeting, measurement and accountability capabilities will have to evolve to reflect new advertiser goals and demands. This shift will be particularly critical for traditional TV, as it is increasingly delivered digitally. These trends imply the boundaries between 'local' and 'national' advertising will blur. ecognition digital recognizes that this revolution is happening right now and we are uniquely positioned to be able to help you. Video Advertising
Online video advertising is growing at a faster rate than any other
type of interactive marketing. And that’s because video advertising
works, generating twice the clickthrough rate of banner ads, according
to eMarketer. That level of effectiveness is why spending on online video advertising will surge from under $1B in 2007 to over $5B in 2011. 
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